IDC: Bulgaria’s PC Market Goes down Fast

Ноември 15, 2012 от itFORUM


Negative trends in trade with PCs since the beginning of 2011 were consolidated in the fourth calendar quarter, when the Bulgarian PC market shrank by 13.5% compared to the fourth quarter of 2010, according to a study from IDC, quoted by b2bnews. The market for notebook computers declined by 11.2% year to year in the fourth quarter, and the most sought models were priced below 800 Levs (420 Euro). Although several large deliveries in the public sector desktops dropped by 20.0 percent compared to the fourth quarter of 2010.

Entire PC market in 2011 dropped 16.6 percent and fell even below the levels of 2007. Laptops are affected with a decline of 18.8% in 2011 and even the cheapest deals and ongoing promotions fail to attract more clients than in 2010.

For comparison, the PC market in Central and Eastern Europe rose by 7.3% in 2011, and most countries in the region for a second consecutive year reported growth.

The forecast for 2012 is more pessimistic, said Evelin Stoev, senior analyst at IDC. Obviously, that home users and businesses will start buying more computers after verifying that the economy is clearly out of the crisis. Positive signal could give the government with an accelerated implementation of e-government, but has yet to see results in this direction, the analyst adds.

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